Stealing Ideas: Good or Bad?
All the great ones are shameless copy cats. 4 Brackets: Eliminate — Reduce — Raise — Create. Figure out what can be: Eliminate. (For example, if competitors are selling 30 products, sell 3.) (Eliminate salads if you’re a burger joint.) Reduce. Make things less complex. Smaller size. Less buttons. Fewer features, yet easier to use. …